I've been talking about this since they first started the insane bidding wars on 3G licenses. Unfortunately for the wireless companies, they have actually been TOO successful since that bidding war happened, so many people have signed up and customer penetration rates are so high (85% in UK and 94% in Italy) that the only way to get people to move from their current phone/plan is to offer something truly compelling, and that isn't even close to happening yet.

3G - A Network too far?


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