I only have one question about this story.
It closes by"After all, if Google conducts an auction and the price proceeds to plummet, investors will blame Google, not its bankers."
My question is - wouldn't they blame Google either way? Who was standing there and yelling at the I-banks when Webvan and TheGlobe were tanking? No one complained about the i-banks till much later in the game and not for their lack of support for the shares but instead for portioning out shares to their friends. I think that Google will be a big enough deal that they will find a way to make one of the big bankers into Google marketmakers along the way, the only difference is that they will have to work for their money instead of skimming it all off the top.
Will Google be giggling?